Mytraffic analyzes visitor flows in physical spaces and helps retailers and real estate players in their strategic decisions of retail installations, network optimization, or diagnosis of the commercial attractiveness of a street, a district or a city.
"Our solution is useful in the context of store expansion. We guide retailers to find the most qualitative locations according to the number of passers-by but also according to the type of retailer".
Julien Thooris, chief revenue officer at Mytraffic.
This round of financing led by Alven with the participation of KERNEL INVESTISSEMENTS, their historical investor, will allow them to continue the development of their platform.
In addition to optimizing the product, Mytraffic should strengthen its sales and marketing teams to accelerate their growth in France but also internationally. The Netherlands, Belgium, United Kingdom, Germany, Italy and Spain will be the main target markets.
The start-up, which currently has about sixty employees, is looking for tech, product and international profiles and should double its workforce within a year.
Congratulations to the team and good luck!
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